PORTFOLIO.
Hey, you can call me Mads :) I’m a creative product and innovation leader from Australia, based in the UK. My specialty? Rallying brilliant minds—designers, engineers, subject matter experts—to cut through noise, build momentum, and launch game-changing solutions. With a background in strategic design and human-centred innovation, I bring curiosity, vision, and people-first leadership to every challenge. I’ve led award-winning work across industries and continents, turning bold ideas into real-world impact—for businesses, communities, and the planet.
LDN/UK
51.5072° N, 0.1276° W
07–05–25
Product
Strategy
Research
Design
CommBank and CommSec: Integrated Banking—Bridging the Gap Between the Everyday and Long-Term ProsperityNetflix: The Next Generation—Scaling Netflix’s Global Talent Strategy with Grow CreativeLifeline: The Self-Support Toolkit—Reshaping the Future of Mental Health Self-ManagementParks Australia: Visitor Apps—Connecting Visitors to Australia’s Most Treasured Natural LandscapesNZEA: Information and Support Portal—Ensuring a Just Transition to Net Zero for AustraliaIndependent: The Connect with Country Tool—Setting the Standard for a Culturally Competent AustraliaCommSec: A Reimagined Trading Experience—One Platform for Every InvestorCarer Gateway: Information Videos for Those Who Give the Most—Helping Carers Access Vital SupportNational Redress Scheme: Information Videos for Those Seeking Redress—Helping Survivors of Institutional AbuseBlink Republic: Insta Product—Turning Real-Time Personalisation into Powerful Brand EngagementHills & West: Brand Identity—Rooted in Sustainability and Minimalist Design
Cumberland Council: Campaign—Ensuring the Community Is Empowered to Put Waste in the Right Place